Notch Kolsch

I’ve written a lot about the importance of developing a strong brand in a competitive beer market. One way to do this is to focus your beers on a specific subset of styles. For example, every beer brewed under the Notch label is a “session beer”, with an ABV of 4.5% or less, although the […]

Notch Polotmavy

I was following a discussion the other day on beer twitter about which beer styles seemed to be fading away due to lack of popularity. The conversation centered on usual suspects that used to be very popular with craft brewers but have lost steam in the hop-centric age of modern craft, styles like brown ale, […]

Notch Cerne Pivo

There is a misconception amongst some beer drinkers that dark colored beers are higher in alcohol than lighter colored beers. I still remember being shocked many years ago when I found out the Guinness Draught was lower in alcohol than Bud Light. Apparently some brewers also believe that dark beers need to be heavy and loaded with booze, the […]

Notch The Mule

Craft beer drinkers can be a particular bunch when it comes to beer style, and also when it comes to beer ingredients. Certain ingredients have gained a reputation as not worthy of craft beer. Some of this is the fault of “big beer”, who has used lower quality filler ingredients as a way to save […]

Notch Saison

It seems like many craft breweries are focused on bigger and bolder beers. Imperial stouts, barleywines and barrel aged strong ales can top out at over 12% ABV. Beers that would have been double IPAs just a few years ago are plain IPAs now. This makes it difficult for some beer lovers to enjoy more […]