In an increasingly competitive craft beer market it can be advantageous for a newer brewery to establish a niche, a particular subgroup of beer styles that they specialize in and can be immediately identifiable with their brand. The issue is, as the brewery grows this niche can be limiting, but stepping outside can confuse customers […]
Recently the Mass Brew Brothers ran a tournament style blind tasting of local IPAs, with 4 regional tastings feeding into a final bracket. You can find the full results of each region and the finals HERE. The results were surprising to many people, beers from top-rated breweries like Trillium and Tree House were bounced early […]
A couple times a year I take a break from IPAs, I get burned out on all of the hop bombs so I spend a month or so focusing on other styles of beer I enjoy. The winter is usually one of the best times to go hop-free, I can drink lots of big and […]
As more breweries join the crowded marketplace it is important for a new brewery to have a calling card, something that sets them apart from their competition. Obviously the most important thing is brewing great beer, but it helps to have a theme that customers immediately associate with the brand. The first session-only brewery in the […]
