Medusa Soft Machine

I had an interesting back-and-forth with a national beer writer on Twitter recently. He wrote an article about being burned out on trying NEIPAs, saying that he has tried so many poorly made versions of the style that it has killed all enthusiasm to keep sampling more. As a New England-centric beer writer I actually […]

Untold Dragon Juice

Some small breweries practically brag that they don’t do any marketing, even though it really isn’t true. They might not have an employee in charge of marketing, and they probably don’t pay for advertising, but every brewery does some form of marketing. Social media posts, running a website, hosting tastings, having a logo, and even […]

Springdale IPA

In an increasingly competitive beer market I think it is more important than ever for a brewery to have a clear vision of what they are as a brand. A small place that sells most of their beer on-premises can dabble in a bit of everything because a big part of what they are selling […]

FAB Squid Pro Quo

New local contract brewery FAB Brewing has gotten off to a very interesting start. Ben Holmes was one of the co-founders of Aeronaut Brewing in Somerville, but had left the brewery to start his own venture with a focus on beer, art, and political activism. After he saw a Trump supporter pop a “baby Trump” […]

Backlash Fenway

It has been a rough few months for Backlash Brewing. In October there were published reports that the landlord who owns their Roxbury brewery and taproom was trying to find another brewery to take over the space. In late December I started hearing rumors that Backlash had closed the taproom, multiple people I know had […]