Schilling Erastus

When you ask beer fans about their go-to fall beer styles you’ll probably get 3 major answers; marzen/Oktoberfest, pumpkin beers, and IPAs (from the hop heads who drink only IPA all year long). A couple other styles might trickle in, brown/copper/amber ales or lagers, maybe porters/stouts/dark lagers as the weather gets chilly, and the wet-hopped […]

Athletic Oktoberfest

Non-alcoholic beer is a significant market, with estimated sales around 18 billion in the US in 2020. Despite this, the vast majority of non-alcoholic beers are mass-produced light lagers like O’Douls. A handful of brewers have seen the opportunity to move into the non-alcoholic space by making craft beers with a more diverse flavor profile. […]

Notch Kolsch

I’ve written a lot about the importance of developing a strong brand in a competitive beer market. One way to do this is to focus your beers on a specific subset of styles. For example, every beer brewed under the Notch label is a “session beer”, with an ABV of 4.5% or less, although the […]