Many macro-lager drinkers are brand loyal – a Bud Light drinker only drinks Bud Light while craft beer drinkers tend to try anything and everything. This presents an issue for established craft breweries as they are constantly competing with new and exciting releases by up and coming breweries. Established breweries have to balance making innovative new beers with […]
Tag: White IPA
Harpoon The Long Thaw
Harpoon Brewery in Boston originally built it’s reputation on a solid stable of year-round beers led by their flagship English style IPA. Recently they have drawn praise for their more adventurous and experimental beers, including their 100 Barrel Series and Leviathan Big Beers. Harpoon also makes a number of seasonal beers, including the popular and long running Summer […]
Slumbrew Sittin on Hop of the World
Slumbrew, AKA the Somerville Brewing Company makes a variety of artisanal ales in their brewery in Somerville, MA. The “slumbrew” moniker is derived from the old “Slummerville” nickname for Somerville, which is funny now that the town has undergone a major revitalization, with the Davis, Porter and Union Square now go-to locations for nights out. […]